More than two decades ago, an AI-driven software was developed for the purpose of creating the massive armies with unique performances in Peter Jackson’s The Lord of the Rings trilogy. Yet some AI tools are already in use - and without fuss. “At least everybody that I’ve talked to, we don’t want AI to be a tool,” says animation writer and comedian Joey Clift, a member of IATSE local The Animation Guild (TAG), who had concerns about the “core principles.” “We just don’t want it to be a part of our creative processes because the second you start using it as a tool is the second you can start using it in a real way to replace workers.” ![]() ![]() On the one hand, there was some pushback to the “ core principles” document, as some expressed a wish that the union had published a more full-throated condemnation of the use of AI, rather than a document that stated there would be both “challenges and opportunities presented by this new technology.” Likewise, when IATSE tweeted out an AI-focused LinkedIn Learning playlist in early July, some on social media cried foul, arguing the videos appeared to advocate for using the technology in ways that threatened work performed by union members (the union took down a tweet about the playlist, saying its description of the videos “misrepresented our official position”). ![]() Strike Impact Hits Earnings as Executives Size Up War Chests
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